About SB alliance

Tony Wayne


Tony Wayne

Group Director

Tony is the co-founder of Strategic Business Alliance networking organisation. He has a wealth of commercial experience having enjoyed a successful sales and marketing 35 year career in the printing, publishing, media and exhibition industries.

He started his career in the printing industry and moved into advertising sales and in his mid twenties launched the 'Haringey Advertiser' local newspaper and subsequently numerous other magazines. He has also worked in the exhibition industry where he successfully organised  numerous national trade shows. Finally before co-founding SB Alliance Tony worked as the Sales Director for a London based marketing agency, where he developed an SME package to attract new SME clients to the agency which gave him the idea to start a Business Networking Group as he always had a desire to help companies to grow their businesses.



David Brown


David is a Chartered Accountant and also has an exensive career covering the financial side of running a business and has advised individauls to major clients on their finances. He currently is a partner with Brown Withey LLP a London based accountancy practice a modern LLP providing accounting, tax and advisory services to the international, creative and property sectors.and is a co-founder of SB Allaince..






Diane Richardson


Diane Richardson

Committee Member

Diane is a Branding and Design specialist with experience of Corporate Branding and Communications, Stakeholder Engagement and Cultural & Behavioural change. The majority of her clients are in the charity, IT and financial sectors. Diane has extensive branding, customer relationship building and operations experience, in the UK, throughout Europe and the USA.

Recently she has been working with a wide range of SME’s, based in London and the Home Counties on a wide range of Branding, PR and Reputational issues using both digital (Facebook, Twitter, Web and Google+) and traditional media. She joined SB Alliance in 2014.