At Thursday's business breakfast meeting our guest speaker was Dianne Richardson a branding and reputation expert.

Diane in our monthly business clinic explored the role of social media and how to deal with negative publicity of your service or product when exposed on any of the social media platforms. She extensively covered LinkedIn, Facebook, Twitter, Instagram, Snapchat, Google+ You tube and the correct approach to safeguard your brand and prove to your customers that you were a caring company and you took their issues seriously.

The whole group never realised the power that social media can have on a companies reputation. One example she gave how a cusomer complaint about 'Barclays' went viral and within two weeks some 50,000 had read the post. So no one should under estimate the power of negative publicity what it can do to any brand. Well done to Diane for bringing such an important issue to our montly 'Business Clinic'.

Our next meeting at Bushey Country Club group is on Thursday 17th March. Anyone interesting in attending phone Tony Wayne on 079 1906 6053. or email him at tony@sballiance.co.uk

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